PAY STRATEGICALLY ONLY WHEN YOUR BUSINESS GETS EXPOSURE
Google Adwords is one of the most powerful pay per click campaigns available today. It is a system through which businesses can advertise through Google. It is one of the fastest ways today to introduce a business to local and national customers. Google will charge the business a fee for all impressions and/or potential customers. These campaigns are applicable to almost any business, either product based or services base. Many potential customers are searching for different services and products on Google every day. Once the customer(s) gets engaged with your ad, you get more customers and will pay a fee for the impression and the engagement of that potential customer. One of the greatest features of Google Adwords is that you only pay for results and your money will not go to waste. Regardless of the budget which you might assign, your ad(s) will be displayed on Google and its networks. The good news is that you will get charged by Google only when your business is exposed and there are no fees required by Google if your ad does not generate results. You will get started by a daily budget. This budget is mainly set by you. And we will define an optimal ad which will bring you the most number of customers for the lowest fee. Other platforms such as Facebook and Yelp also offer pay per click campaign but before getting started with them, a through analysis needs to be done to reach the right type of audience.
We will thoroughly analyze your business, your product and/or services. We will collect local data to match and compare with your data and target marketing. We will then plan and strategize for your campaign. The planning stage is very crucial.
Having an interactive and efficient landing page is the second most important component of running a successful pay per click campaign. We use and utilize the data collected from the analytical reports to optimize the landing page to increase the return of investment.
You can set your budget and define how much you want to invest per day in the paid advertising platform. We will recommend a certain level of budget which is needed for more effective results to optimize the results of the campaign.
If you are selling products on your website, we can also run the paid advertising campaigns on your online shopping cart and track the results and return of investment by tracking your sales. We will then generate monthly reports to know the efficiency of the PPC campaigns.
Using effective data analysis tools, we will optimize your campaign to make sure the ads are being delivered to the most relevant potential customers. We will further optimize your campaign by defining new text ads and testing variations.
Your products and services can be shown to specific locations. You have the luxury of narrowing down your campaign exposure or making it broad. This is what is called GEO targeting your potential clients based on your services or products.
We collect more data from your landing page to analyze how those who have interacted with your ads have interacted with the content of your landing page. We will take further steps to increase efficiency of the campaign and to increase ROI.
We also offer consultation sessions to help with further success of your online sales campaigns. There are multiple ways with which we can help by offering messaging and/or pricing diversification based on a certain schedule to boost ROI of your campaign.
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